Case Study Essay Example | Topics and Well Written Essays - 1250 words - 16

Case Study - Essay Example However; the company development has gone unnoticed due to poor marketing strategies. The company has avoided external capital for 15 years and it has also developed a fear of venture capital and this has prevented it to rise in profitability for long. The company recently partnered with which has strengthened TEOCO without changing the culture of our organization. This paper therefore seeks to analyze the business environment and strategies of TEOCO Company analyzing various factors that contribute to its success. Over the years there have been external forces and industry conditions that have contributed to its performance. The external forces that include competition have affected the company’s performance to a greater level. This competitors Vibrant and Broad margin have been at the forefront in the provision of the same products. The competitors had low prices and this gave TEOCO Company really tough time to make profits and this affected the performance. The company conditions also affected the company performance at a greater extent. There has been a partnership agreement with TA Associates. The firm had made a minority equity investment of $60 million in TEOCO.This has boosted the capital base of the TEOCO company which was at the verge of collapsing. This has enabled the company to further increase its profitability. TA Associates which is the largest private equity firms in the country, managing more than $16 billion in capital by 2009, had an impressive network of relationships. This is important in the growth of TEOCO which tend to enjoy the free marketing of their services. The partnering company has also extensive knowledge of the industry. This enables TEOCO to be able to develop the products that are needed in the market. This enables the company to be able to meet the demand of the of the current market through having a shared knowledge of the