Motivation, Stress, and Communication Research Paper - 1

Motivation, Stress, and Communication - Research Paper Example Job responsibilities To manage the creation and execution of the marketing strategies and at the same time implement the tactical plans that meet the expectation of the company. Designing strategies for implementation of business development. Hiring and recruiting the sales force and the training and induction programs are to be managed by the VP. Evaluation and development in the business strategies. Managing the multimillion-dollar budget. Responsible for overall sales, pricing policies and business development of the products and services in the company. Work closely with the product development team, merchandise sales and other senior executives in order to create demand and brand recognition for the Company (Thuraya, 2012). Skills and Specification Excellent team player and leadership skills so as to motivate the employees and bring the best possible talent out of them. Strong verbal as well as written communication kills along with interpersonal skills. Must possess an analytic al bent of mind and be good at building strong connections. Education and Qualification MBA with Marketing or Sales as specialization 10 years of marketing experience Motivate Performance via Goal Setting Theory Goal setting often plays an important role in the motivational programs and it would help the manager to get motivated to achieve a specific goal. Specific goals tend to lead to higher performance as compared to the generalized goals (DuBrin, 2011, p.400). Thus, the VP of Limited Brands would set specific goal in order to get motivated and work for the betterment of the organization. An increase in performance is directly proportionate to goal difficulty. The VP would set harder goals as the harder the goal is, the more it gets accomplished. Goals set will be used to evaluate and monitor the performance of the VP, as it increases the impact of goals set. The VP would relate its goal-setting objective to feedbacks from the senior members of the Limited Brands. Feedback is a m otivational principle within oneself. Positive feedback would encourage the VP to repeat the same positive behavior and work. In a way, it can be said that building feedback is to set an achievable short-term goals. The accomplishment of goals gets measured at a regular interval. Thus, short-term goals also tend to increase the motivational level of both the employers and employees. The VP would also set a specific team goal in order to increase the productivity. The Vice President of Limited Brands is a huge responsibility. He needs to look after the marketing and sales and at the same time enhances the brand value, thus in the process he needs to be motivated so that all the responsibilities are performed effectively. Analysis Managing Stress Stresses are part and parcel of life especially in the work place. Job stress naturally occurs while dealing with various activities and objectives of the company. As Vice President of Limited Brands, huge responsibility overheads the VP and he is expected to carry out the responsibility in an effective manner. However, it is important to handle the stress in an